More on Reciprocity

Liberty Mutual advertisement on YouTube.

Also check out the comments on the original Youtube site. Why do you think that so many individuals have been so moved ("I love this commercial," "I cry when I see this commercial") by what the commercial conveys? What *does* it convey? As a piece of expressive culture (like a song, a poem, a story, a piece of instrumental music), does it somehow have *more* expressive power because it is *not* strictly linear description or argument?
Link to Wikipedia article on reciprocity.

mid term

Are we still having the mid-term on Thursday? Have we been given the list of 8 possible topics?