Also check out the comments on the original Youtube site. Why do you think that so many individuals have been so moved ("I love this commercial," "I cry when I see this commercial") by what the commercial conveys? What *does* it convey? As a piece of expressive culture (like a song, a poem, a story, a piece of instrumental music), does it somehow have *more* expressive power because it is *not* strictly linear description or argument?
Link to Wikipedia article on reciprocity.
Wednesday, February 28, 2007
More on Reciprocity
Liberty Mutual advertisement on YouTube.
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1 comment:
I think one reason people respond to this commercial in such an emotional way is the recognition that something is wrong or at least missing in our society. The focus of the individual has produced a society of alienated people longing to share life with others but afraid to trust and experience the difficulty real one-on-one work relationships take. All the acts in this commercial are self-less which is profound in a particularly selfish society.
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